You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.
Are we taking full advantage of user opinions? We need to be listening to our vocal users to understand their needs, wants and what will ultimately help them relate to our products.
Are we making sure to get the right information for our new products? Spending the extra time to find out what the consumer wants will benefit more in the long-run.