The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?
When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]
With Thanksgiving in our rear view mirror and after attending the Seena Magowitz Foundation Golf Classic raising funds and awareness to find a cure for pancreatic cancer, I have had an opportunity to pause and think about this industry I am in. Here are three reasons why I think all of us in the furniture […]
So my parents, being the generous people they are, decided to take the entire family to Disney World in Orlando, Florida. If you have never been, I highly recommend it if you want to feel like a child again. While I was there, I spent a lot of time with my jaw dropped open, just […]