Marketing ain’t easy, I’m just sayin’. Seriously give this some thought: To oversimplify it, you have to take the product you are trying to sell, determine what makes it better than what everyone else has, find the right audience, and find the right communications tool to speak to that audience (which now means selecting one […]
Whenever someone leaves a company, the buzz about that person can really take on a life of its own. The stories, criticism (many times undeserved), accomplishments (many times undeserved), and reputation of that person can become larger than life. Bob Sherman just left Serta and I am seeing some of this behavior, so I thought […]
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?