Remember the days you went to the store and bought razors that cost so much you had to almost line item list them in the family budget? Not anymore thanks to Dollar Shave Club! Guys, remember when your underwear used to ride up your butt and your t-shirts always came untucked? Not anymore thanks to […]
I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? Warranties. Do you think the teams at LG or Callaway Golf sit in their boardrooms […]
The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out car trips. And put industry charlatans under the blade of a glistening guillotine. Doesn’t sound too […]
First, I have to confess that I am not an avid basketball fan, so you are not going to get any great sports analysis about Monday’s game. I have been to the Final Four and watched my team, the Kansas Jayhawks, win the title, so I am a huge fan of the event itself. (I […]
This past weekend I spent 12 hours inside an old, broken down, smelly, middle school gymnasium watching my two kids play in a basketball tournament. My third grade, 9-year-old boy just started playing up with the fourth grade boys and my sixth grade, 11-year-old daughter ended up playing with the eighth grade girls because they […]