Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding?
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques?
The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.
With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.