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A mattress industry blog by Mark Quinn

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Tag: innovation

Is the Tempur-Pedic brand enough?

Posted February 9, 2012March 7, 2012 Q4 CommentsPosted in furniture, marketing, mattresses, product development

Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding?

Serta’s Cheap-Ass Plan to Hijack the Buzz

Posted February 7, 2012March 7, 2012 Q14 CommentsPosted in creativity, marketing, mattresses, product development

Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?

Committing, Quitting, and Killing the Word CAN’T: Winning in 2012

Posted January 3, 2012March 7, 2012 Q2 CommentsPosted in creativity, marketing

It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques?

6 Bedding Industry Predictions for 2012

Posted December 6, 2011March 7, 2012 Q6 CommentsPosted in creativity, marketing, product development

The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.

Legendary

Posted October 11, 2011March 7, 2012 QLeave a commentPosted in creativity, marketing

With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.

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