Is the Tempur-Pedic brand enough?
Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding?
Tag: innovation
Serta’s Cheap-Ass Plan to Hijack the Buzz
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
Committing, Quitting, and Killing the Word CAN’T: Winning in 2012
It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques?
6 Bedding Industry Predictions for 2012
The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.
Legendary
With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.