Rarely, if ever, do I use this blog to talk about my company or the products we create for the industry, but I am going to make an exception today as we approach our Super Bowl, the ISPA Expo 2014. Every two years the International Sleep Products Association hosts companies from around the globe […]
I just returned from Alexandria, Virginia, where I presided over my last meeting as the Chairman of the Better Sleep Council (BSC). I must admit that I am happy to be getting some of my time back but there is no doubt I have benefited a great deal from being a part of this organization. […]
The following is a guest post by Ryan Trainer. The International Sleep Products Association recently adopted the tagline “The Voice of the Mattress IndustryTM” (as a “reformed” attorney, I trademarked it immediately!). I’d like to reflect on what that phrase means. A past ISPA Chair recently told me it means that “ISPA is here to […]
The ISPA EXPO 2012 is in the books, and what an event it was. I was able to talk to people from all over the world about their business and what was going on in their countries to drive sales. The lesson there is that even though we have had it tough in the U.S., there are other markets that are much worse off than we are.
When a consumer is buying a mattress, it should deliver the ultimate in comfort, the maximum amount of support, the least motion transfer, the best thermal regulation, and the appropriate durability that will last 10 years or more. How do we deliver those things? Great components, that’s how.