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Tag: march madness

Simple Business Lessons from the Brilliance of March Madness

Posted April 3, 2012April 6, 2012 Q2 CommentsPosted in marketing

As the pageantry of another college basketball season came to an end and my team, the Kansas Jayhawks, lost the title, I realized something: Fans love March Madness.

What ISPA Can Learn From the NCAA Tournament

Posted March 20, 2012March 20, 2012 Q9 CommentsPosted in marketing

The ISPA EXPO 2012 is in the books, and what an event it was. I was able to talk to people from all over the world about their business and what was going on in their countries to drive sales. The lesson there is that even though we have had it tough in the U.S., there are other markets that are much worse off than we are.



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