Mark Kinsley and I just recorded another podcast for sleep-geek.com that should publish in a few weeks, and in it we make some bold predictions for 2017. Making predictions is really pretty stupid when you think about it because there is very little upside to getting it right and when you get it wrong; well, your […]
The following is a guest post by Mark Kinsley Few envision themselves as a person doomed to be inadequate. Those thoughts may creep into one’s head, but they’re not welcome. We believe there’s a hero inside each of us. So why do marketers and salespeople rely on a model of inadequacy when people really want […]
Las Vegas Market is in full swing as you read this. Bedding producers, suppliers, and retailers from all over the world are in attendance to see what cool new stuff manufacturers have come up with to help drive sales in 2013. For the mattress industry, January market is the Super Bowl. If you are going […]
If you have been reading this blog very long, you know that I am a big fan of creative and innovative solutions to complex problems. One of the most innovative companies in our industry is Ashley Furniture, and folks, they have done it again. They recently announced the launch of 50 sleep shops they are […]
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?