The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect.
Netflix thought it was making the right move by separating its services. The ensuing backlash proves customer communication and research is necessary to avoid a business blunder.
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.
After traveling to Las Vegas to attend this year’s Winter Market, I saw a lot of great new products and ideas. Here are several of the ones that stuck out most in my mind.