The Most Intimate Valentine’s Day Gift Money Can Buy
Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.
Tag: mattress
Is the Tempur-Pedic brand enough?
Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding?
Serta’s Cheap-Ass Plan to Hijack the Buzz
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
The Term HYBRID Can Transform Bedding Sales
“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s New Product Line is iTastic
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?