I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way.
With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?
It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.