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A mattress industry blog by Mark Quinn

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Q's Views

Tag: mattress

You can LITERALLY laugh all the way to the bank vault

Posted November 29, 2011March 7, 2012 QLeave a commentPosted in Uncategorized

I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way.

Legendary

Posted October 11, 2011March 7, 2012 QLeave a commentPosted in creativity, marketing

With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.

Do They WANT It?

Posted August 9, 2011March 7, 2012 Q5 CommentsPosted in furniture, marketing, mattresses

What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?

Our Performance Review

Posted June 21, 2011March 7, 2012 QLeave a commentPosted in marketing, mattresses

It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?

Giving RSAs a Voice

Posted May 17, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses, product development

It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.

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