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A mattress industry blog by Mark Quinn

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Tag: mattress

Home Sweet Home?

Posted March 17, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses

The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?

News flash: Men sleep too!

Posted March 11, 2011March 7, 2012 Q6 CommentsPosted in creativity, marketing, mattresses

We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?

Power to the People!

Posted February 18, 2011March 7, 2012 Q2 CommentsPosted in furniture, marketing, mattresses, product development

When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.

The Sex Factor

Posted February 11, 2011March 7, 2012 Q3 CommentsPosted in creativity, furniture, marketing, mattresses, product development

After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.

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