The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?
When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.
After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.