Seth Godin is one of my favorite bloggers and he recently wrote about the Weber–FencherLaw and I think it is relevant to our industry. Imagine two bags full of flour. One is regular and the other is the size of a sack of dog food. Seth writes, “It’s easier to tell the difference between two […]
The following is a guest post by Mark Kinsley. Humans take mental shortcuts all the time and don’t even realize it. Famous psychologist Daniel Kahneman tells the story of an investment officer who went to an auto show and decided to invest millions of dollars in Ford Motor Company stock. Dr. Kahneman personally knew the millionaire […]
The following is a guest post by Mark Kinsley. Too many mattress marketers keep doing the same things over and over expecting different results. That’s the definition of insanity and if this mentality continues, it’ll be a long walk off a short plank. If you want to differentiate your business or product you have to […]
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way.