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Tag: power foundation

Where’s the Next BIG Idea for Foundations?

Posted September 10, 2013September 19, 2013 Q4 CommentsPosted in creativity, mattress industry, product development

“Why yes, Mrs. Jones, the box spring is very important. The foundation of your mattress is similar to the foundation of your house; they are both critical to the durability of what they support.” That is what we used to say, anyway. How about these days? How often is the box spring talked about in […]

Do They WANT It?

Posted August 9, 2011March 7, 2012 Q5 CommentsPosted in furniture, marketing, mattresses

What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?

Power to the People!

Posted February 18, 2011March 7, 2012 Q2 CommentsPosted in furniture, marketing, mattresses, product development

When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.



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