“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.
Are we making sure to get the right information for our new products? Spending the extra time to find out what the consumer wants will benefit more in the long-run.
It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?