There has been some debate over the use of the term “hybrid” by a few in the industry. Some complain about how it is being defined, some comment that the term is silly because hybrids have been around for over a decade so it’s nothing new, and others don’t want to refer to their products […]
By the time you read this, I will be at the IMM show in Cologne, Germany. I love Cologne and this is a great show to attend if you are in the mattress industry, but traveling those long distances really gets to me. I am type A and don’t like sitting still for nine hours. […]
The following is a guest post from Sleep Specialist Nancy Nadolski. My name is Nancy. I’m a family nurse practitioner, FNP for short, and Sleep Specialist. “Hi, Nancy!” Okay, enough about me. As retail mattress practitioners, RMP for short, you probably see the same troubled sleepers I see in my medical practice. Lately, after a […]
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.