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A mattress industry blog by Mark Quinn

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Tag: purchase

Is Showrooming Good for the Mattress Industry?

Posted September 18, 2012 Q2 CommentsPosted in marketing, mattress industry, mattresses, Retail

Tammy Wilson from Boise, Idaho, wants to buy a new bed because the one she’s sleeping on now is killing her back. She starts her process and is immediately confused because most mattresses have different names at different retailers, many look the same, there are 30 to 40 to pick from, and it isn’t just […]

Finding the “Herbal Essences” of the Mattress Industry

Posted February 28, 2012March 7, 2012 Q1 CommentPosted in creativity, marketing, mattresses

When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?

The Most Intimate Valentine’s Day Gift Money Can Buy

Posted February 14, 2012March 7, 2012 Q1 CommentPosted in creativity, marketing, mattresses

Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.

Are you full of it?

Posted September 20, 2011March 7, 2012 QLeave a commentPosted in marketing

Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?

Do your customers want you to win?

Posted September 13, 2011April 3, 2014 Q2 CommentsPosted in marketing

Do you have “raving fans”? What can we do to ensure our customers have the best experience possible and make them want to share with others?

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