Tammy Wilson from Boise, Idaho, wants to buy a new bed because the one she’s sleeping on now is killing her back. She starts her process and is immediately confused because most mattresses have different names at different retailers, many look the same, there are 30 to 40 to pick from, and it isn’t just […]
When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?
Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Do you have “raving fans”? What can we do to ensure our customers have the best experience possible and make them want to share with others?