It doesn’t matter how hard you try, the written word can only capture a certain aspect of what you want to convey. Experts tell us that non-verbal communication accounts for 80% of the meaning of a message. With that in mind, we are going to mix it up a little this week with a vlog […]
Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.
You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Do you have “raving fans”? What can we do to ensure our customers have the best experience possible and make them want to share with others?