Netflix thought it was making the right move by separating its services. The ensuing backlash proves customer communication and research is necessary to avoid a business blunder.
You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.
Are we making sure to get the right information for our new products? Spending the extra time to find out what the consumer wants will benefit more in the long-run.
We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.
How’s your “business game”? There are three major facets of making a consumer experience the best it can be, and there are several questions to ask on the effectiveness of them.