According to the latest ISPA statistics, the industry is up a whopping 1.3% in dollars and 1.2% in units through July. The good news is we might be riding a little wave here, with dollars up 5.9% and units up 4.9% for July. The big looming question at the moment is…what will the consumer do […]
You read that headline correctly – I am FIRED UP today because we launched Sleep Geek 3.0. For those of you that don’t know, more than two years ago we created a community called Sleep Geek, purpose-built for retail sales associates – and really great for anyone in the mattress industry. The idea here is if […]
Mattress warranties have been a very popular subject at the Furniture Today Bedding Conferences thanks to my good buddy, Dave Perry, who continues to put that subject on the front burner. Due to the nature of the issue, it does not seem that this exposure on the subject with top executives is really getting us […]
The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]
The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered the bedding world. As an outsider, the industry seemed lifeless. Dull. Just plain boring. I […]