Reading this article about big data from one of my favorite marketing publications got me fired me up. I began to think about all of the hours I have wasted in meetings pouring over reports that ultimately didn’t matter. Don’t get me wrong, information can be a powerful tool but the question I have for […]
Las Vegas Market is in full swing as you read this. Bedding producers, suppliers, and retailers from all over the world are in attendance to see what cool new stuff manufacturers have come up with to help drive sales in 2013. For the mattress industry, January market is the Super Bowl. If you are going […]
I just returned from the IMM Show in Cologne, Germany, and I am sure glad to be home. Don’t get me wrong, I love Cologne, but there is nothing like sleeping in your own bed. Am I right? Europeans bring a much different approach to mattress marketing. In many ways they are more advanced, in some […]
There are 27 days until the end of the year, which means 27 days left to meet all of those lofty goals you set for yourself back in January. So how are things looking – have you done a recent progress analysis? A big part of achieving goals is reviewing them often so you know exactly […]
When we started Sleep Geek we weren’t exactly sure what would happen. After doing research, we felt good about launching the first online community dedicated to the bedding industry, but you never know how people will react. We are happy to announce that Sleep Geek has more than 3,000 members and is growing daily. The […]