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A mattress industry blog by Mark Quinn

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Tag: RSA

Give Them What They Want

Posted June 3, 2014 QLeave a commentPosted in marketing, mattress industry, Retail

“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to his customers. Have you ever been shopping and had an RSA push something you didn’t […]

Giving RSAs a Voice

Posted May 17, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses, product development

It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.

Two Ears, One Mouth

Posted April 19, 2011March 7, 2012 Q1 CommentPosted in creativity, marketing

We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.

What’s the problem?

Posted March 31, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses

The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.



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