If you have been reading this blog very long, you know that I am a big fan of creative and innovative solutions to complex problems. One of the most innovative companies in our industry is Ashley Furniture, and folks, they have done it again. They recently announced the launch of 50 sleep shops they are […]
When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
Do you have “raving fans”? What can we do to ensure our customers have the best experience possible and make them want to share with others?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?