Sometimes we forget that there isn’t one way to approach sales with our customers. Because of our cultural differences, we must understand that one size doesn’t fit all, and that we must learn about our audience to most effectively reach them.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?
How’s your “business game”? There are three major facets of making a consumer experience the best it can be, and there are several questions to ask on the effectiveness of them.
Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?