The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]
Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set of skills and talents and don’t want to fall short of using them as they […]
If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a mattress more interesting and compelling to the consumer, more fun to shop for, and overall […]
The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered the bedding world. As an outsider, the industry seemed lifeless. Dull. Just plain boring. I […]
Reading this article about big data from one of my favorite marketing publications got me fired me up. I began to think about all of the hours I have wasted in meetings pouring over reports that ultimately didn’t matter. Don’t get me wrong, information can be a powerful tool but the question I have for […]