The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]
The 2013 Las Vegas January market is in the books and by most counts, was a big success. The halls were very busy and people were upbeat in terms of their expectations for the upcoming year. I will not be doing a full product review in this blog post; I will leave that one in […]
Las Vegas Market is in full swing as you read this. Bedding producers, suppliers, and retailers from all over the world are in attendance to see what cool new stuff manufacturers have come up with to help drive sales in 2013. For the mattress industry, January market is the Super Bowl. If you are going […]
I just returned from the IMM Show in Cologne, Germany, and I am sure glad to be home. Don’t get me wrong, I love Cologne, but there is nothing like sleeping in your own bed. Am I right? Europeans bring a much different approach to mattress marketing. In many ways they are more advanced, in some […]
We covered it all this year on Q’s Views. We talked about how Serta not only hijacked the buzz at last year’s Las Vegas market with their “Cheap-Ass Knock Off” banner, but also hijacked the number one spot in the bedding industry. We discussed Tempur-Pedic’s shift in strategy in 2012 and followed Sealy’s push to impact […]