My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook full of aided and unaided brand awareness reports so that we could show the retailers […]
In the latest turn of events, Furniture Today announced that Serta and Simmons are moving to 5-year/10-year warranties in 2015. This comes after an announcement last month that they were going to a three-tiered program that included a 15-year, 10-year and one-10 year warranty. So what happened? I have to credit Dave Perry for some […]
Well, another Furniture Today Bedding Conference is behind us and the Seena Magowitz Golf Classic rakes in big money for the TGen Foundation. In a word, last week was incredible (see the pictures below). At the conference, David Perry did his usual good job of putting together sessions that not only delivered some good content […]
According to the latest ISPA statistics, the industry is up a whopping 1.3% in dollars and 1.2% in units through July. The good news is we might be riding a little wave here, with dollars up 5.9% and units up 4.9% for July. The big looming question at the moment is…what will the consumer do […]
Mattress warranties have been a very popular subject at the Furniture Today Bedding Conferences thanks to my good buddy, Dave Perry, who continues to put that subject on the front burner. Due to the nature of the issue, it does not seem that this exposure on the subject with top executives is really getting us […]