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A mattress industry blog by Mark Quinn

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Tag: simmons

Brand Blur

Posted December 10, 2014 QLeave a commentPosted in marketing, mattress industry, mattresses, product development, Uncategorized

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook full of aided and unaided brand awareness reports so that we could show the retailers […]

Serta/Simmons Announces Warranty Changes

Posted June 17, 2014 QLeave a commentPosted in mattress industry, mattresses

In the latest turn of events, Furniture Today announced that Serta and Simmons are moving to 5-year/10-year warranties in 2015. This comes after an announcement last month that they were going to a three-tiered program that included a 15-year, 10-year and one-10 year warranty. So what happened?  I have to credit Dave Perry for some […]

Behind the Scenes at the Bedding Conference (+19 pics)

Posted May 21, 2014May 21, 2014 QLeave a commentPosted in mattress industry

Well, another Furniture Today Bedding Conference is behind us and the Seena Magowitz Golf Classic rakes in big money for the TGen Foundation. In a word, last week was incredible (see the pictures below). At the conference, David Perry did his usual good job of putting together sessions that not only delivered some good content […]

Will Labor Day Promotions Bring a Pay Day (or do damage)?

Posted August 27, 2013 QLeave a commentPosted in marketing, Retail

According to the latest ISPA statistics, the industry is up a whopping 1.3% in dollars and 1.2% in units through July. The good news is we might be riding a little wave here, with dollars up 5.9% and units up 4.9% for July. The big looming question at the moment is…what will the consumer do […]

Round One Commentary on the Warranty Fight, Live on LinkedIn

Posted June 4, 2013June 4, 2013 Q7 CommentsPosted in mattress industry, mattresses

Mattress warranties have been a very popular subject at the Furniture Today Bedding Conferences thanks to my good buddy, Dave Perry, who continues to put that subject on the front burner. Due to the nature of the issue, it does not seem that this exposure on the subject with top executives is really getting us […]

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