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A mattress industry blog by Mark Quinn

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Tag: sleep

Sleep Geek 3.0 Has Me Fired Up

Posted August 12, 2013 QLeave a commentPosted in creativity, Leadership, mattress industry, mattresses, Retail, social media

You read that headline correctly – I am FIRED UP today because we launched Sleep Geek 3.0. For those of you that don’t know, more than two years ago we created a community called Sleep Geek, purpose-built for retail sales associates – and really great for anyone in the mattress industry. The idea here is if […]

How Changing a Line-up Impacts the RSA

Posted May 21, 2013May 21, 2013 Q2 CommentsPosted in mattresses, product development, Retail

The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]

A Public Service Announcement: Sex is Relevant to the Mattress Industry

Posted April 30, 2013 Q6 CommentsPosted in marketing, mattress industry, mattresses

If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a mattress more interesting and compelling to the consumer, more fun to shop for, and overall […]

Don’t Miss the Biggest Month for Sleep

Posted April 2, 2013 QLeave a commentPosted in mattress industry

Okay everybody, it is April 2 and time to firm up your plans for Better Sleep Month. But before I get started, did you have anyone get you on April Fools’ Day? Check out these YouTube videos if you missed out on the fun – that way you don’t feel left out. The first video […]

Beer, Brats, & Beds — Not Necessarily in that Order

Posted January 22, 2013 Q4 CommentsPosted in mattress industry, mattresses, Uncategorized

I just returned from the IMM Show in Cologne, Germany, and I am sure glad to be home. Don’t get me wrong, I love Cologne, but there is nothing like sleeping in your own bed. Am I right? Europeans bring a much different approach to mattress marketing. In many ways they are more advanced, in some […]

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