You read that headline correctly – I am FIRED UP today because we launched Sleep Geek 3.0. For those of you that don’t know, more than two years ago we created a community called Sleep Geek, purpose-built for retail sales associates – and really great for anyone in the mattress industry. The idea here is if […]
The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]
If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a mattress more interesting and compelling to the consumer, more fun to shop for, and overall […]
Okay everybody, it is April 2 and time to firm up your plans for Better Sleep Month. But before I get started, did you have anyone get you on April Fools’ Day? Check out these YouTube videos if you missed out on the fun – that way you don’t feel left out. The first video […]
I just returned from the IMM Show in Cologne, Germany, and I am sure glad to be home. Don’t get me wrong, I love Cologne, but there is nothing like sleeping in your own bed. Am I right? Europeans bring a much different approach to mattress marketing. In many ways they are more advanced, in some […]