It doesn’t matter how hard you try, the written word can only capture a certain aspect of what you want to convey. Experts tell us that non-verbal communication accounts for 80% of the meaning of a message. With that in mind, we are going to mix it up a little this week with a vlog […]
This following is a guest post by Mark Kinsley. The opposite of sex is sleep. Think about it. People work hard at getting good sex, but are lazy about getting good sleep. People feel they must create good sex, but think good sleep should come to them. Sex is active (most of the time), while sleep is passive. They’re opposites […]
It’s no secret that memory foam products are on a growth track. This is actually great for the entire industry (yes, even for us innerspring guys). But my question is, Do you really think foam alone makes a better sleep surface than some of the hybrid products that combine the latest spring technology with a […]
The month of May is Better Sleep Month. That means you are getting your marketing plans in place and preparing to SCREAM to the rooftops about our industry’s moment of truth. What? You’re not prepared? I understand, believe me.
We are coming out of what I would call one of the most exciting markets ever for the mattress industry. Many of the bedding producers out there brought new product lines to market, fresh new marketing ideas, and the attitude that they were going to make something happen this year.