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Tag: strategy

8 Questions Retailers Need To Be Asking In Order To Survive And Thrive

Posted May 1, 2019May 14, 2019 QLeave a commentPosted in charity, Leadership, Management, marketing, mattresses, Retail, strategy

FOR MY FRIENDS IN RETAIL What sort of job would I have to do in order for you to pay me 5% of your gross sales? Seriously think about it, better yet do the math. Let’s say your top line is $10 million a year. That would mean you’re giving me $500,000 because it’s crystal […]

Committing, Quitting, and Killing the Word CAN’T: Winning in 2012

Posted January 3, 2012March 7, 2012 Q2 CommentsPosted in creativity, marketing

It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques?

You can LITERALLY laugh all the way to the bank vault

Posted November 29, 2011March 7, 2012 QLeave a commentPosted in Uncategorized

I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way.

Strategery

Posted June 14, 2011March 7, 2012 Q2 CommentsPosted in creativity, marketing

Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.



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