FOR MY FRIENDS IN RETAIL What sort of job would I have to do in order for you to pay me 5% of your gross sales? Seriously think about it, better yet do the math. Let’s say your top line is $10 million a year. That would mean you’re giving me $500,000 because it’s crystal […]
It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques?
I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way.
Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.