Does Tempur-Pedic Really Rank Last In Their Class?

Posted 11 CommentsPosted in mattress industry, mattresses, product development, Retail, Uncategorized

I received my Furniture Today email and was very surprised to see THIS ARTICLE  from my good buddy Dave Perry recapping the most recent Consumer Reports (CR) article on the mattress industry. So what did it say?  That the top dog, the guys that created the entire memory foam class have dropped to last place based […]

Tempur-Pedic Hits a HOLE-IN-ONE

Posted 4 CommentsPosted in marketing, mattress industry

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them […]