Tempur-Pedic Hits a HOLE-IN-ONE

Posted 4 CommentsPosted in marketing, mattress industry

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them […]