Are you full of it?
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Tag: trust
Trust Me
Does consistently being a low-price leader have its advantages? Walmart is continuously a powerhouse through a combination of marketing and trust.
Team Up
How good are we at working together for a common goal? Too often we forget that our coworkers are sometimes our customers, and we must also work at marketing to them.
Two Ears, One Mouth
We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.