Are you full of it?
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Does consistently being a low-price leader have its advantages? Walmart is continuously a powerhouse through a combination of marketing and trust.
We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.