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Tag: Tuft & Needle

Casper Wants to Kill

Posted May 6, 2014May 6, 2014 Q5 CommentsPosted in creativity, marketing, mattress industry, mattresses, product development

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out car trips. And put industry charlatans under the blade of a glistening guillotine. Doesn’t sound too […]



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