The following is a guest post from Sleep Specialist Nancy Nadolski. My name is Nancy. I’m a family nurse practitioner, FNP for short, and Sleep Specialist. “Hi, Nancy!” Okay, enough about me. As retail mattress practitioners, RMP for short, you probably see the same troubled sleepers I see in my medical practice. Lately, after a […]
In my house, my wife is the boss of just about everything, but she is NOT THE BOSS OF ME…(yeah right). She keeps the checkbook, manages the social calendar, keeps track of the kids’ activities, and makes almost all the purchasing decisions. By ALL, I mean everything from groceries and home furnishings to the clothes […]
Are we missing out on opportunities to sell mattresses outside of the typical store environment?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?